Price comparison websites have definitely changed the e-commerce business in a radical way. Therefore, a lot of e-shops have decided to enter price comparison websites in order to increase their popularity. This article will provide some solutions that can help to really benefit from having your e-shop included in price comparison websites.
One has to remember that there is a truly humongous amount of shops included in price comparison websites and it might be difficult to make your shop stand out. The correct approach does not to be making the prices as low as humanly possible! The more effective method might be to really take care to make the products’ descriptions as well-written and informative as possible. This will not only help the clients to get useful information about the products that will help them to decide whether they need to buy them, but also to create an image of professionalism. Because of that reason, it is also recommended to employ high-quality, attractive photos. This might be even important than the descriptions, as most people obviously react stronger to visual stimuli.
Another aspect that cannot be overlooked is a thoroughly prepared XML file. One needs to make sure that it is up-to-date with the shop’s current offer – otherwise, your shop might be hidden by the price comparison website. Therefore, one has to attend to this matter really carefully!
Also remember that although the customers are looking to spend less, this does not mean that you should use low prices as the sole tactic for attracting them. For instance, the clients may also be attracted by a low shipping fee even if the product itself is not cheap. It is thus also recommended to present some free shipping offers.
Another useful tool that can be used by e-shops in order to gain more clients with the use of price comparison websites are widgets, which can be used to quickly provide the clients with information such as opinions about the customer service. Their usefulness is obvious in that they allow an e-shop to proudly present the positive opinions about its customer service to the customers.